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I am Bhavika Garg, a visual communication design student.
I am Bhavika Garg, a visual communication design student.
I am Bhavika Garg, a visual communication design student.
I am Bhavika Garg, a visual communication design student.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project was done as part of my design project and is not affiliated with the brand, Parle-G.
This project is based on a hypothetical brand, Delise.
The product
About the brand
Brookie = Brownie + Cookie
​A brookie is a dessert made out of an irresistible combination of a brownie and a cookie.
Delise (derived from delicious) is a dessert brand, which predominantly sells brookies.
Target audience
18 - 30 years
Tier 1 cities
Upper middle class
All genders
Where can one buy Delise brookies?
In supermarket stores
In kiosks
Online (Eg: Amazon - gourmet food section)
The problem
The goal
Eating brookies with bare hands leads to hands getting sticky and dirty.
Eating it with a spoon/ fork requires more effort, space and equipment.
To allow customers to eat a brookie hassle free:
• without dirtying their hands
• without the use of many utensils
This will also allow the brookie to be easily carried for travelling.
Ideation and prototyping
The packaging design
Video of prototype of packaging made:
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