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about
Assembling DIY furniture is generally perceived as a tedious, unnecessary task in the Indian market.
Selff aims to change this general perception and make DIY furniture a common choice in the Indian market, among Indian consumers.
target audience
Demographic:
25-35 years old
All genders
Middle class income groups
Tier 1, tier 2 cities
Working professionals
Psychographic:
Creative
Enjoy organising, building things
Prefer affordability over luxury
Shop based on requirements
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